
Client Overview:
Siam Industry and Manufacturer Co., Ltd, a mid-sized manufacturing and distribution company, was heavily reliant on outdated OpenERP software and manual Excel sheets for managing critical business processes such as customer relationship management (CRM), order calculations, vendor management, and product tracking. This reliance on disparate systems and manual processes led to inefficiencies, increased errors, and wasted time.
ERP Implementation Details:
To address the client’s challenges and modernize their operations, we deployed a tailored ERP solution encompassing key modules:
- CRM (Customer Relationship Management):
- Implemented a robust CRM module to centralize customer information, track interactions, and manage sales pipelines efficiently.
- Enabled seamless communication and collaboration across sales, marketing, and customer service teams.
- Product Management:
- Introduced advanced product management capabilities within the ERP system, allowing for centralized product catalogs, pricing management, and inventory tracking.
- Enhanced visibility into product data, including specifications, pricing, and availability.
- Digital Procurement:
- Implemented digital procurement functionalities to automate vendor management, sourcing, and purchase order processing.
- Integrated vendor catalogs and streamlined procurement workflows to optimize purchasing processes.
- Order Delivery Tracking:
- Introduced order delivery tracking functionalities to monitor order statuses, shipment schedules, and delivery timelines.
- Provided real-time visibility into order fulfillment processes, enabling proactive management of customer expectations.
Challenges Addressed:
- Legacy System Dependency: The client’s reliance on outdated OpenERP and manual Excel sheets resulted in siloed data, inefficient workflows, and increased operational overhead.
- Inefficient Order Calculations: Manual order calculations using Excel sheets led to errors, delays, and difficulty in maintaining profit margins.
- Vendor Management Complexity: Managing vendors and sourcing products using Excel sheets was time-consuming and prone to errors, impacting procurement efficiency.
- Lack of Order Tracking: Inadequate order tracking capabilities led to poor visibility into order statuses and delivery timelines, affecting customer satisfaction.

Results and Benefits:
- Streamlined Operations: The ERP implementation streamlined key business processes, eliminating manual workarounds and reducing dependency on disparate systems.
- Improved Efficiency: Automated workflows and centralized data management led to improved operational efficiency across sales, procurement, and order fulfillment functions.
- Enhanced Visibility: Real-time insights into customer interactions, product availability, and order statuses improved decision-making and customer service levels.
- Cost Savings: Reduced manual efforts and improved procurement processes resulted in cost savings and better control over margins.
- Scalability and Growth: The scalable ERP solution provided a strong foundation for future growth and expansion, enabling the client to adapt to evolving business needs.
In conclusion, the successful ERP implementation transformed the client’s business operations by replacing outdated systems with modern, integrated functionalities. The deployment of CRM, product management, digital procurement, and order delivery tracking modules significantly enhanced efficiency, reduced operational costs, and positioned the client for sustained growth and competitiveness in their industry.